Monadnock Paper Mills

Joe Duffy Talks Design In Masters Volume III

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Joe Duffy Talks Design In Masters Volume III

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Monadnock Paper Mills, Inc. announces the third installment of its Masters of Design series.  Masters Volume III shows the work of Duffy & Partners and features an interview with design legend Joe Duffy.  Joe is Chairman and Chief Creative Officer of Duffy & Partners, one of the country’s leading design and branding firms.  Joe and his team have developed identities, designed packaging and created environments for many of the world’s most recognized brands such as Diet Coke, Starbucks, BMW and American Eagle Outfitters. 


The print promotion contains excerpts of an interview with Joe Duffy.  The full audio interview can be heard in podcast and MP3 formats on the Monadnock website.  In the interview, Duffy discusses how he approaches design, the impact that eco-awareness has had on designing for brands, as well as processes that designers can use to stimulate innovation.

"The Masters series continues Monadnock’s commitment to be an inspirational and creative resource to the industry," said Geoff Verney, Vice President of Corporate Communications for Monadnock.  “Joe’s perspective on how design is changing, his approach to brands, as well as his views on the impact of the eco-movement all offer fresh insights designers can use to make their own work better.”

The Masters of Design series also demonstrates the printability and quality of Monadnock’s papers.  This volume was printed on Astrolite PC 100®, an FSC certified 100-percent post consumer recycled paper.  All Monadnock Printing and Packaging papers, including Astrolite PC 100, are manufactured carbon neutral using 100 percent renewable electricity.

The series will continue by focusing on the work, words and insights of additional design masters in future installments.